Manuals and Best Practices

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Best practices and manuals for online marketing strategies

Here you will find exciting instructions and best practices for various online marketing strategies.


Tracking, Data & Web Analytics

Which data are meaningful? And how can you measure the return of your advertising campaigns online?

Thank you page tracking with Google Analytics 4: Instructions for conversion tracking


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Track phone number redirects from Google Ads campaigns


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HubSpot Implementierung in WordPress-Websites


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Lead Syncing for lead forms


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Data scraping with Data Miner browser extension


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Create reports with Data Exploration in Google Analytics 4


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Create Audiences in Google Analytics 4: Remarketing and Audience Signals


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Matomo installation guide on WordPress websites


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Google Analytics 4 installation guide on WordPress websites


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Wikipedia Pageview Analysis


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CASE statement in Google Looker Studio (Data Studio)


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Measure anomalies with Google Analytics 4 (GA4)


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Exploratory funnel analysis in Google Analytics 4 (GA4)


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Search Enginge Optimization (SEO)

What additional opportunities could you take advantage of – especially when your organic Google hits are stagnating despite the constant flow of new content?

SEO opportunity analysis in international marketing based on Keyword Difficulty


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Schema markups for FAQ questions: More clicks from organic Google search


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Analyze Amazon keywords by country with Helium 10


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Youtube Marketing

Boost your outreach with Youtube Ads and Youtube SEO. Get in touch with your audience and enrich your marketing measures by generating Youtube views.

Youtube Shorts Ads: Generate huge video reach


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Youtube SEO with TubeBuddy and Ahrefs


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Automatically create Youtube shorts with 2short AI


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Google Optimize & A/B-Tests

Use A/B testing to make your landing page fly by reducing your bounce rates, increasing your conversion rate and increasing user scroll depths through clever UX design.

Reduce bounces with website A/B testing via Google Optimize


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Increase conversion rates with website A/B testing via Google Optimize


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Improve scroll depth with website A/B testing via Google Optimize


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LinkedIn Ads

Find out how to create a good and stable cost per lead with LinkedIn Lead Gen Forms – for webinar registrations, e-books and requests for proposals.

LinkedIn Ads Cost: Why Lead Gen Forms are usually the best choice


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LinkedIn for B2B: How do Lead Gen Forms work?


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Google Ads

Find out how you can use Google Ads to improve the algorithmic learning in your account and what technical mechanisms this is based on.

Google Ads Lead Forms with Performance Max


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The artificial budget increase in the target impressions share


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CPC and CPEU: Why the cost per engaged user says more than the cost per click


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Why impressions are decreasing, when conversions increase?


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High CPMs on Google Ads


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Facebook Ads

With Facebook, you can generate lots of leads quickly and easily, and at a low cost per lead. This can be done with Facebook lead forms (instant forms) or with event ads for your information events and webinars.

Set up Facebook Ads Lead Gen Forms and use them successfully


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Facebook Ads for Events: Win commitments with Event Ads


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Webdesign

Exciting background in the field of website technology: How to install tracking codes, build in secure data protection integrations, create data bridges and integrate extraordinary technical features in WordPress.

How to install the AMP integration on WordPress websites


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Charts with Visualizer: Tables and Charts Manager for WordPress


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Easily integrate tracking codes into WordPress with Head, Footer and Post Injections


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Create Calendly integration websites and emails


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Complianz: Integrate the data protection plugin into WordPress


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WebP converter for website images: Page speed optimization


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WordPress speed optimization with Asset CleanUp Page Speed Booster


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Create WordPress backup with WPvivid Backup – migration, backup, staging


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Content Marketing

Applications for improving internal processes within marketing teams in companies and important insights.

Blog Article Conversion Rates in Blog Marketing


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Chat-GPT, Text-Davinci-003, Text-Curie-001 on OpenAI


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AI posts for social media with Tribescaler


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Microsoft

Microsoft Advertising and Microsoft Azure.

Image captioning with Microsoft Azure Vision Studio for image search engine optimization


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Microsoft Advertising targeting with LinkedIn audiences


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Predictive Performance Marketing

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