Data & Web
Thank you page tracking with Google Analytics 4: Instructions for conversion tracking
The thank you page is the one of the oldest tracking methods and classic in conversion tracking for lead generation.
Track phone number redirects from Google Ads campaigns
With Google Tag Manager you can install phone number forwarding for Google Ads campaigns on your website.
Set up Lead Syncing for lead forms from Google Ads, LinkedIn Ads and Facebook Ads
This guide is useful for companies that don’t use CRM but still want to receive leads from lead forms via email.
Data scraping with Data Miner browser extension: Analyze social media channels
Data Miner is a browser extension that can scrape data from website interfaces.
Create reports with Data Exploration in Google Analytics 4
Many report views that were preconfigured in Google Analytics 3 must be manually created in Google Analytics 4.
SEO & Opportunities
Search Engine Optimizatiion
SEO opportunity analysis in international marketing based on Keyword Difficulty
Where the SEO competitor density is very high in Germany, it can be much lower in other countries – and otherwise.
Youtube SEO with TubeBuddy and Ahrefs: Optimize descriptions, titles and tags
Keywords with search volume data are not only available for organic Google searches, but also for YouTube keywords.
Schema markups for FAQ questions: More clicks from organic Google search
To have a chance get into the related questions section at the top of Google Search, you can set up your answered questions with FAQ schema markup.
Analyze Amazon keywords by country with Helium 10
If we want to examine the awareness and interest of an e-commerce product in international marketing, we can use Helium 10.
UX & A/B-Tests
Reduce bounces with website A/B testing via Google Optimize
What improvements need to be made to the website to reduce the bounce rate?
Increase conversion rates with website A/B testing via Google Optimize
If we want to find out which website version gives the best conversion rate, we can do that with an A/B test.
Improve scroll depth with website A/B testing via Google Optimize
An increased scroll depth ensures that more landing page users actually read the content.
LinkedIn Ads Cost: Why Lead Gen Forms are usually the best choice
LinkedIn Ads Lead Gen Forms are essential in lead generation as their conversion rate is on average five to ten times higher than landing pages.
LinkedIn for B2B: How do Lead Gen Forms work?
Marketing with LinkedIn Ads is primarily ideal for generating warm leads for warm acquisition sales – less for direct inquiries.
The artificial budget increase in the target share of possible impressions – Google Ads
There is a way to get ads to the top search position: by artificially increasing the daily budget.
Google Ads Lead Forms with Performance Max
Lead forms are particularly successful in push marketing, not so much with users with search intent. This makes the lead forms very effective for the first time, but also causes a lot of wastage.
More conversions despite decreasing impressions: Google Ads strategy
Many people wonder why Google Ads campaign impressions decrease when more conversions are generated from the same budget.
Set up Facebook Ads Lead Gen Forms and use them successfully
Lead forms have a much higher conversion rate than landing pages, so the cost per lead is much lower.
Facebook Ads for Event Promotion: Win commitments with Event Ads
A prospect or a promise can cost as little as €2 – €5 with good targeting. However, lead quality can vary greatly.
How to install the AMP integration on WordPress websites according to GDPR
With the AMP integration you can get up to 25% more organic impressions in search engines on your website.