MWith Linked Ads you can reach B2B decision-makers in a targeted manner. There is just one nuance: A normal CPC can be around €8 – €10, for coveted target groups €30. Google Ads would only pay that much for very special and highly sought-after keywords – but these prices are the standard case on LinkedIn. In order to still get a successful cost point per lead, you should use Lead Gen Forms. These can achieve a conversion rate of 20%.