Best practices and manuals for online marketing strategies
Here you will find exciting instructions and best practices for various online marketing strategies.
Tracking & Web Analytics
Which data are meaningful? And how can you measure the return of your advertising campaigns online?
Thank you page tracking with Google Analytics 4: Instructions for conversion tracking
Track phone number redirects from Google Ads campaigns
HubSpot Implementierung in WordPress-Websites
Set up Lead Syncing for lead forms from Google Ads, LinkedIn Ads and Facebook Ads
Data scraping with Data Miner browser extension: Analyze social media channels
Create reports with Data Exploration in Google Analytics 4
Create Audiences in Google Analytics 4: Remarketing and Audience Signals
Matomo installation guide on WordPress websites
Google Analytics 4 installation guide on WordPress websites
Search Enginge Optimization (SEO)
What additional opportunities could you take advantage of – especially when your organic Google hits are stagnating despite the constant flow of new content?
Image captioning with Microsoft Azure Vision Studio for image search engine optimization
SEO opportunity analysis in international marketing based on Keyword Difficulty
Schema markups for FAQ questions: More clicks from organic Google search
Analyze Amazon keywords by country with Helium 10
Boost your outreach with Youtube Ads and Youtube SEO. Get in touch with your audience and enrich your marketing measures by generating Youtube views.
Youtube Shorts Ads: Generate huge video reach
Youtube SEO with TubeBuddy and Ahrefs: Optimize descriptions, titles and tags
Google Optimize & A/B-Tests
Use A/B testing to make your landing page fly by reducing your bounce rates, increasing your conversion rate and increasing user scroll depths through clever UX design.
Reduce bounces with website A/B testing via Google Optimize
Increase conversion rates with website A/B testing via Google Optimize
Improve scroll depth with website A/B testing via Google Optimize
Find out how to create a good and stable cost per lead with LinkedIn Lead Gen Forms – for webinar registrations, e-books and requests for proposals.
LinkedIn Ads Cost: Why Lead Gen Forms are usually the best choice
LinkedIn for B2B: How do Lead Gen Forms work?
Find out how you can use Google Ads to improve the algorithmic learning in your account and what technical mechanisms this is based on.
Google Ads Lead Forms with Performance Max
The artificial budget increase in the target impressions share
CPC and CPEU: Why the cost per engaged user says more than the cost per click
Why impressions are decreasing, when conversions increase?
With Facebook, you can generate lots of leads quickly and easily, and at a low cost per lead. This can be done with Facebook lead forms (instant forms) or with event ads for your information events and webinars.
Set up Facebook Ads Lead Gen Forms and use them successfully
Facebook Ads for Events: Win commitments with Event Ads
Exciting background in the field of website technology: How to install tracking codes, build in secure data protection integrations, create data bridges and integrate extraordinary technical features in WordPress.
How to install the AMP integration on WordPress websites
Charts with Visualizer: Tables and Charts Manager for WordPress
Easily integrate tracking codes into WordPress with Head, Footer and Post Injections
Create Calendly integration websites and emails
Complianz: Integrate the data protection plugin into WordPress
WebP converter for website images: Page speed optimization
WordPress speed optimization with Asset CleanUp Page Speed Booster
Create WordPress backup with WPvivid Backup - migration, backup, staging
Applications for improving internal processes within marketing teams in companies and important insights.