AIn the end, as always, the cost per deal decides which campaigns were the better. Facebook also has the advantage that you can import conversion values ​​– similar to Google Ads. This means you can assign a technical conversion score to a lead that converted to a customer and change the algorithm’s bidding strategy to move from maximizing total leads to increasing technical conversion scores. The algorithm aims to find more similar users with your ads that are similar to those who have already become customers. You can do all of this with a CRM such as HubSpot – once you’ve created a lead sync between HubSpot and LinkedIn, you can push those conversion values ​​back from HubSpot to Facebook.