LinkedIn Ads Lead Gen
B2B Marketing Strategies with LinkedIn Ads Lead Gen Forms
If you’re targeting B2B decision-makers, LinkedIn Ads is the right place for you because you can plan them as a target group for your ads more precisely than on any other advertising platform.
How Do You Properly Use LinkedIn Ads Lead Gen Forms?
MWith Linked Ads you can reach B2B decision-makers in a targeted manner. There is just one nuance: A normal CPC can be around €8 – €10, for coveted target groups €30. Google Ads would only pay that much for very special and highly sought-after keywords – but these prices are the standard case on LinkedIn. In order to still get a successful cost point per lead, you should use Lead Gen Forms. These can achieve a conversion rate of 20%.