SEO in international marketing

SEO opportunity analysis in international marketing based on Keyword Difficulty in organic search results

Where the SEO competitor density is very high in Germany, it can be much lower in other countries. It is therefore worth adapting successful existing content to a target language, especially where our offer fills a niche and has the most opportunities.

In the digital space, there are more business opportunities for entrepreneurs than ever before. It has become easier and more realistic than ever to position offers and products in specific target countries. These business opportunities have become easier, more efficient and more realistic. Existing recipes for success that work in the German-speaking market can be adapted and replicated in foreign markets with a few changes and adjustments, taking into account cultural and linguistic nuances and approaches. And yet the respective situation in digital marketing differs, in particular with regard to the distribution, popularity and competition of products and services.

Above all, this opens up an opportunity for us: Topics that are extremely competitive on the German market can have a much more relaxed competitive situation in other countries. This means that existing content that drives large amounts of organic users from Google searches to the website can be translated to a specific target language and keyword optimized – definitely creating a viable acquisition channel.

Analyze and compare target markets

In order to be able to find various promising target markets at a glance, we should first define a display environment. This can be a simple Excel or Google Sheets table for storing the data for the individual regions. For a more exciting display, you can also use the Flourish tool, which can transfer the data directly to a 3D map visualization.

Now it’s time to collect data: we have to determine the extent to which the keywords from our German-language content strategy are transferrable, translatable and adaptable in the target language and then determine the search volume of the target language keywords. In order to determine promising chances for the ranking, the competitive situation should now be determined in comparison to the German-language keywords. This can be done with common SEO software such as SEMRush or XOVI.

Keyword Difficulty as an indicator

Both tools have a module for determining a so-called keyword difficulty as a benchmark. This is a percentage that indicates how difficult it would be to get into the top rankings on Google and to surpass existing search entries. The higher the percentage, the more difficult the challenge is likely to be.

SEMRush states in its own blog that a keyword difficulty of over 80% means that it would be very difficult to rank higher here. Less than 60%, on the other hand, would show that there is definitely potential here to place a search entry well and effectively in the top rankings (SEMRush uses the top 20 rankings as a basis for assessment, while XOVI uses the top 10 rankings.)

You might also be interested in:

Youtube SEO with TubeBuddy and Ahrefs: Optimize descriptions, titles and tags

Keywords with search volume data are not only available for organic Google searches, but also for YouTube keywords.

Analyze Amazon keywords by country with Helium 10

If we want to examine the awareness and interest of an e-commerce product in international marketing, we can use Helium 10.

Thank you page tracking with Google Analytics 4: Instructions for conversion tracking

The thank you page is the one of the oldest tracking methods and classic in conversion tracking for lead generation.