Tracking, Data & Web Analytics
Which data are meaningful? And how can you measure the return of your advertising campaigns online?
Thank you page tracking with Google Analytics 4: Instructions for conversion tracking
Search Enginge Optimization (SEO)
What additional opportunities could you take advantage of – especially when your organic Google hits are stagnating despite the constant flow of new content?
Youtube Marketing
Boost your outreach with Youtube Ads and Youtube SEO. Get in touch with your audience and enrich your marketing measures by generating Youtube views.
Google Optimize & A/B-Tests
Use A/B testing to make your landing page fly by reducing your bounce rates, increasing your conversion rate and increasing user scroll depths through clever UX design.
LinkedIn Ads
Find out how to create a good and stable cost per lead with LinkedIn Lead Gen Forms – for webinar registrations, e-books and requests for proposals.
Google Ads
Find out how you can use Google Ads to improve the algorithmic learning in your account and what technical mechanisms this is based on.
Facebook Ads
With Facebook, you can generate lots of leads quickly and easily, and at a low cost per lead. This can be done with Facebook lead forms (instant forms) or with event ads for your information events and webinars.
Webdesign
Exciting background in the field of website technology: How to install tracking codes, build in secure data protection integrations, create data bridges and integrate extraordinary technical features in WordPress.
Content Marketing
Applications for improving internal processes within marketing teams in companies and important insights.
Microsoft
Microsoft Advertising and Microsoft Azure.