Slava Wagner – SEA, CRO, Data & Forecasting

MarTech Award Winner (2024) – Innovation in Business



Data & Web
Data Analytics

Analyze Amazon keywords by country with Helium 10

If we want to examine the awareness and interest of an e-commerce product in international marketing, we can use Helium 10.

Create reports with Data Exploration in Google Analytics 4

Many report views that were preconfigured in Google Analytics 3 must be manually created in Google Analytics 4.

Thank you page tracking with Google Analytics 4: Instructions for conversion tracking

The thank you page is the one of the oldest tracking methods and classic in conversion tracking for lead generation.

Track phone number redirects from Google Ads campaigns

With Google Tag Manager you can install phone number forwarding for Google Ads campaigns on your website.

SEO opportunity analysis in international marketing based on Keyword Difficulty

Where the SEO competitor density is very high in Germany, it can be much lower in other countries  – and otherwise.

UX & A/B-Tests
Google Optimize

Reduce bounces with website A/B testing via Google Optimize

What improvements need to be made to the website to reduce the bounce rate?

Increase conversion rates with website A/B testing via Google Optimize

If we want to find out which website version gives the best conversion rate, we can do that with an A/B test.

Improve scroll depth with website A/B testing via Google Optimize

An increased scroll depth ensures that more landing page users actually read the content.

Paid Media
LinkedIn Ads

LinkedIn Ads Cost: Why Lead Gen Forms are usually the best choice

LinkedIn Ads Lead Gen Forms are essential in lead generation as their conversion rate is on average five to ten times higher than landing pages.

B2B Marketing: Franchisee Acquisition with LinkedIn Ads

It’s always difficult to find potential franchisees online. The biggest hurdle is above all the production of a stable monthly mileage.

LinkedIn for B2B: How do Lead Gen Forms work?

Marketing with LinkedIn Ads is primarily ideal for generating warm leads for warm acquisition sales – less for direct inquiries.

Paid Media
Google Ads

The artificial budget increase in the target share of possible impressions - Google Ads

There is a way to get ads to the top search position: by artificially increasing the daily budget.

Google Ads Lead Forms with Performance Max

Lead forms are particularly successful in push marketing, not so much with users with search intent. This makes the lead forms very effective for the first time, but also causes a lot of wastage.

Acquisition for franchise companies: Find franchisees with Google Ads

How to find potential franchisees effectively – with warm acquisition leads and direct inquiries via Google Ads.

Paid Media
Facebook Ads

Set up Facebook Ads Lead Gen Forms and use them successfully

Lead forms have a much higher conversion rate than landing pages, so the cost per lead is much lower.

Facebook Ads for Event Promotion: Win commitments with Event Ads

A prospect or a promise can cost as little as €2 – €5 with good targeting. However, lead quality can vary greatly.